
Etsy Launches Native App in ChatGPT
Etsy has launched a native app within ChatGPT that enables conversational shopping directly in the chat interface. The integration allows users to browse and purchase Etsy products through natural language queries rather than visiting the marketplace separately. This move reflects Etsy's broader strategy to embed itself in AI-powered platforms where users increasingly spend time, positioning the company to capture commerce transactions at the point of discovery within generative AI tools.

